Confidential — Do Not Distribute

Portfolia Direct Investment Program

Direct investments.

Since 2020, Portfolia has taken later-stage positions — through special purpose vehicles — in portfolio companies surging in growth and leading their categories. These are the proof points — and what the Portfolia Opportunity Fund thesis is built on.

$21.7MInvested
$500K–$5M+Check size range
$27.6MCurrent value
Series C+Stage focus
Projections & Assumptions

Direct Investment Program Projections

As of 6/30/26
CompanyInitial investmentStage at entry Current valuationProjected exitMultipleExit value
Maven Clinic5/8/20Series C $1.7B6/30/27 4.0x$6.7B
Madison Reed11/19/21Series G $600M9/30/27 4.0x$2.4B
GrubMarket3/31/22Series F $4.5B12/31/26 2.5x$11.25B
Willow6/21/22Series C Recapped9/30/27 0.5x
YourChoice9/7/22Series A $105M9/30/27 10.0x$1B
Hey Jane9/22/22Series A $50M3/31/27 2.8x$140M
Lighthouse Pharma5/3/23Seed $75M12/31/27 6.7x$500M
L-Nutra5/4/23Series C $438M3/31/27 2.0x$875M
Canela Media8/21/24Series A $400M6/30/27 2.0x$800M
b.well12/18/24Series C $560M9/30/27 2.0x$1.1B
Bone Health (Osteoboost)3/13/25Series A $20M9/30/27 5.0x$100M
Kind Designs3/19/25Seed $70M12/31/27 5.0x$350M
Mercy Bio6/5/25Series B $165M9/30/28 4.0x$660M
Mirvie7/16/25Series C $195M12/31/28 4.0x$780M

Confidential. Exit dates, multiples and exit values are Portfolia's projections based on current valuations and company trajectory as of 6/30/26 — they are estimates, not guarantees, and actual outcomes may differ materially.

Company Profiles

The Companies in the Program
Maven Clinic
Women's Health · Series F

The largest virtual clinic for women's and family health, embedded in major US health plans. $200M → $1.7B valuation.

Madison Reed
Consumer · Series G

Clean, professional-quality hair color at home and through a growing network of Color Bar salons. Four Portfolia funds invested.

GrubMarket
Food Supply Chain · Pre-IPO

AI-driven food supply chain infrastructure connecting farms directly to grocers and restaurants. $1B → $4.5B, approaching IPO.

Willow
Women's Health · Consumer Device

The wearable breast pump that redefined the category — now a full line of products for new mothers.

YourChoice Therapeutics
Women's Health · Biotech

Developing the first non-hormonal male birth control pill, now in clinical trials.

Hey Jane
Women's Health · Telehealth

Virtual reproductive and sexual healthcare, delivering discreet, clinician-led treatment at scale.

Lighthouse Pharmaceuticals
Pharmaceuticals

Advancing therapeutics for conditions long overlooked by mainstream pharmaceutical pipelines.

L-Nutra
Longevity · Nutrition

Clinically validated fasting-mimicking nutrition programs built on two decades of longevity research.

Canela Media
Media · Series A

The fastest-growing Spanish-language streaming and advertising platform in the US. $10M → $400M valuation.

b.well Connected Health
Digital Health · Series D

Patient-controlled health data platform, now the AI health data provider for ChatGPT, Google and Samsung. 70x from entry.

Osteoboost
Women's Health · Medical Device

The first FDA-cleared prescription wearable to slow bone density loss from osteopenia — no drugs required.

Kind Designs
Greentech · Series A

3D-printed living sea walls that protect coastlines while restoring marine ecosystems. $18M → $70M.

Mercy BioAnalytics
Diagnostics · Oncology

Single-vesicle liquid biopsy technology built to detect ovarian and lung cancers at their earliest, most treatable stage.

Mirvie
Women's Health · Diagnostics

RNA-based blood tests that predict pregnancy complications such as preeclampsia months before symptoms appear.

Kauel
Emerging Markets · Enterprise AI

Computer vision and AI systems for heavy industry, deployed across mining, energy and logistics operations.

X-Therma
Biotech · Transplant

Biomimetic preservation technology extending the viable window for donor organs and cell therapies.

Collective Performance
4.11xProjected Net TVPIFull direct investment portfolio
36.6%Projected Net IRRBased on current valuations & trajectory
$107MProjected Portfolio ValueFrom $21.7M deployed since 2020
Join the Opportunity Fund

The next companies like these are coming.

These direct investments show the kind of company the Portfolia Opportunity Fund is built to back: later-stage, category-leading businesses that have already survived the hard early years.

investorrelations@portfolia.com · Accredited investors · Minimum $10,000

Portfolia
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